Re-Engagement Email Sequence Generator
Win back dormant clients with a proven 7-email sequence
📊 Sequence Overview
Goal: Re-engage dormant clients and get them back on the mat
Duration: 10 days (7 emails)
Expected Results: 10-15% re-engagement rate, 5-8% conversion to active members
Best Practice: Send during morning hours (7-9 AM) when people plan their day
Your 7-Email Re-Engagement Sequence
📋 How to Implement This Sequence
- Export your dormant client list from your studio management software (Mindbody, Momoyoga, etc.)
- Upload to your email platform (Mailchimp, Klaviyo, Constant Contact, etc.)
- Create a new automation/campaign with 7 emails
- Copy and paste each email into your platform, customizing as needed
- Set the timing according to the day schedule shown above
- Test send to yourself before launching
- Monitor results and track opens, clicks, and bookings
💡 Pro Tips for Maximum Results
✓ Segment your list: Separate recent vs. long-term inactive for better personalization
✓ A/B test subject lines: Try different variations to see what works best
✓ Make booking easy: Include direct booking links in every email
✓ Follow up offline: For high-value members, add a personal phone call
✓ Track everything: Measure open rates, click rates, and actual bookings to optimize
Need Help Implementing?
Get expert guidance on setting up your re-engagement campaign for maximum results